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The Commoditization of technology: Bieber and Gaga sex new iPhone (ABC Tech)

November 7, 2011

I loved the cynicism in the idea - a headline that had absolutely nothing to do with the story on ABC’s Technology and Games website. Instead, it was an experiment to see what sort of effect a “click bait” headline would have on readership. The article was actually all about how there is very little new in consumer tech these days.

In the spirit of the experiment, I thought I’d refer to the article in this post, just to see what sort of impact it might have on hits to my site! At the same time, let me take advantage of the situation to link to the marketing and stakeholder communications services that Explore Communications can provide for your organisation: http://explorecomms.com.au/about/ and you can find my contact details here: http://explorecomms.com.au/contact-us/.

While I’m no expert in seach engine optimisation (SEO), ultimately, the success of your business is dependent on the quality of your content, your message and your communications strategy. These are the areas where Explore Communications can deliver.

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