Putting All Your Eggs in One Basket
So, why isn’t it a good idea to develop an app for just one OS?
For a start, you are giving the company behind the platform free marketing and publicity every time you spruik your own app – which you might not care about, but I’m pretty sure that that OS company’s competitors grind their teeth everytime they see a nice big ad featuring the product and/or logo of their dominant rival.
The main reason, however, is that it is a big risk to be completely reliant on one platform, and three news stories today perfectly illustrate why it is such a bad idea.
In the first story, TechCrunch reports on Apple’s slow response to a bug causing apps to crash after updating:
Just a quick update on the issues plaguing Apple’s iOS and Mac App Stores: Apple has now informed developers that it’s aware of the problem and is working on a resolution. For background, a serious problem has been discovered in the iOS and Mac App Stores which has been causing apps to immediately crash after users update to the most recent version. This is now day three of the problem, and Apple had yet to respond to the situation until this afternoon.
In the second story, iTNews reports on one of the apps to fall victim to the bug – Commonwealth Bank’s Kaching. The problem is that we are not talking about Angry Birds here – we are talking about real business apps that result in significant revenue impact for the company affected, and significant reputational damage when the apps stops working.
In the final story, engadget covers how an iOS trojan managed to infiltrate Apple’s App Store:
A Russian scam app known as Find and Call managed to hit the App Store and create havoc for those who dared a download, making it the first non-experimental malware to hit iOS without first needing a jailbreak.
It’s that old adage about ‘never putting all your eggs in one basket’ – despite how sturdy, pretty to look at or cool that basket might be! It only takes one mistake in the coding, one security slip-up, or one bright shiny new basket that everyone suddenly wants – and there go your eggs.
Ironically, Commonwealth Bank’s announcement that it has released Kaching for Android couldn’t have come at a better time.