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Google Analytics and Cobblers’ Kids

February 29, 2012

I really get a kick out of statistics, graphs and dashboards (but less so infographics!), so it was great to finally use Google Analytics for the first time yesterday. I installed the code on the website of one of Explore Communications ‘ clients yesterday, and had the first set of data waiting for me this morning. We have all sorts of plans to market the business using PR, social media and search engine optimisation, and I’m really looking forward to see how our marketing efforts materialise as graphs and statistics on my Google Analytics dashboard.

Being new to Google Analytics, I was surprised how easy it was to set up. That said, for the life of me I can’t work out how to get it running on this website – but I’ll leave that challenge to another day. What’s that expression about a cobbler’s children …?

(Pictured: “Untitled”, mtarlock, available under a Creative Commons Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) licence.)

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