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The Ash Cloud

November 24, 2014

ash_cloudWhen Adobe first announced it was moving Creative Suite to the cloud as a subscription-only offering, I pitched my tent in the unhappy customer camp.

Up until last week I was running Creative Suite 6, which I had bought for $2000 in July 2012. And I know I paid that much, because I looked it up in 10 seconds on my cloud-based accounting software program, Saasu.

Adobe’s announcement in May 2013 that it was replacing CS6 with ‘Creative Cloud’ wasn’t just the nail in my coffin of obsolescence – it was my $2K boxed product rolling down the tracks through the crematorium’s furnace doors. Ashes to ashes, dust to dust …

Heavily laboured analogies aside, my investment in the Adobe CS6 boxed product was doomed the moment I paid for it. Under Adobe’s yearly release cycle, CS7 would have come out around the same time Creative Cloud was announced, and it would have been a cat and mouse game to see how long I could keep CS6 going before I’d be forced to upgrade.

So why was I so negative about Creative Cloud? Despite working in the IT industry for nearly 20 years, I’m in the generation that first bought music on vinyl. I still insist on reading novels as a book not on an e-reader, I pick up the daily newspaper from the front lawn in the morning and I don’t like the concept that you never really ‘own’ the music you buy through Apple iTunes.

The catalyst to upgrade from Adobe CS6 came when I offered to take on the design work for a client’s case studies. Presented with an Adobe InDesign template that was two versions on from my CS6 application, I realised I couldn’t resist any longer.

When I checked the Adobe subscription options, I had the pleasant surprise that my previous loyalty was recognised with the opportunity to purchase (in local currency) a 12-month subscription for just $20 a month – giving me access to Adobe’s entire Creative Suite.

I emphasised ‘entire’ for good reason. In all the years I have used Adobe design software (I still remember making the decision to switch from Quark to InDesign), Adobe Premiere had always been tantalisingly out of reach. For the limited amount of video editing I do, there was never a cost justification to upgrade the Creative Suite package to include Premiere. Instead, I’ve had to make do with dodgy video editing software I’ve taken a punt on downloading via website recommendations.

Now, for just $20 a month, I can use Premiere, and a host of other apps that I’ve never heard of before that in the past would have cost me squillions but spent most of their time gathering dust in the All Programs menu.

Apart from Premiere, the most exciting thing about Creative Cloud is that now I am connected into Adobe’s continuous upgrade cycle, and I can immediately take advantage of innovative new products. For example, I just read that notepad manufacturer Moleskine has collaborated with Adobe to launch Moleskine Smart Notebook, which connects directly to Adobe’s Creative Cloud applications.

And I no longer need to go through the ‘which version are you running’ preliminaries when sending Adobe files. The last of us CS6 luddites are being prised away from the beautifully-packaged software boxes we’ve been clinging to, limpet-like.

It shouldn’t really be a surprise to me. Just about everything else Explore Communications uses is in the cloud (like my ironic reference to Saasu above). I think the last boxed product I’m using is Microsoft Office, but it’s time will come sooner than later …

That said, I can’t see myself switching to e-books, ever.

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