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Extreme Sports, Social Media and Smart Phones

January 29, 2015

redbullThis week has seen a set of mind-boggling numbers announced from Apple, Facebook and … Red Bull.

Let’s talk about Red Bull first. The energy drink slash extreme sports promoter has just clocked up one billion views on its YouTube Channel, since posting its first video back in 2008. The most popular videos include clips from the amazing Scottish cyclist Danny MacAskill and the Austrian skydiver Felix Baumgartner – both of whom are sponsored and heavily promoted by Red Bull.

Speaking of billions of views, as part of Facebook’s latest earnings announcement, the company has stated that three billion videos are viewed on its site every day. According to independent US tech news site Re/code, that figure compares to just (just!) one billion views per day back in September last year. The scary thing is that this number only accounts for the videos that are natively uploaded into Facebook, and not videos referenced from other sources, including Facebook and Vimeo.

OK, we can get into a debate over how many videos are really watched compared to, say, Facebook, given that Facebook has an auto-play feature running on its clips – but it is still a big number nonetheless.

Facebook’s ad revenue for the last quarter of 2014 was US$3.59 billion – the vast majority of its overall earnings for the period – with engadget reporting that ads from mobile accounted for a whopping 69 percent of that revenue. According to TechCrunch, 65 percent of Facebook’s video views are via mobile devices.

Finally, on to Apple’s ‘insane’ quarterly earnings which included posting US$18 billion profit – the largest quarterly profit figure by any company in history. That result is on the back of selling 74.5 million iPhones for the quarter, which has been calculated at a rate of 568 iPhones sold every minute. Considering the intense competition from the likes of Samsung, these are results are incredible – and show just how much growth there still is worldwide in the smart phone space.

So, what do all these numbers mean for the owners and publishers of content, and their sponsors and advertisers? If you have highly-compelling, spectacular extreme sports video that is easily shared via social media and viewed on a mobile device, you are on to a winner. If not, try and create some!

(Pictured above: ‘Red Bull can’, by noelsch, available under a Creative Commons Public Domain Dedication (CCO 1.0 Universal) deed.)

 

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