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You’ve got to be in it to win it

May 4, 2018

16488394468_dbfbf630cf_zGreat news overnight, with one of Explore Communications’ clients winning an Australian CRN Impact Award.

While winning is no certainty, industry awards and formal recognition are a fantastic boost to the business in so many different ways. There is of course the exposure and networking opportunities of the awards event itself, the broader publicity that comes from it, the third-party validation that you are doing something that is at the top of your industry, and the great feeling of having an accolade that is yours to promote until next year’s awards come around. And, if there is an individual or team recognised from your business with the award, it has a fantastic positive effect on staff morale and culture.

What a lot of people don’t realise is that winning an award like this doesn’t just happen. If the award program requires a detailed submission to go to a judging panel (which most do), having the best piece of technology, the best project or the best business performance isn’t going to be enough on its own. Judges might be wading through hundreds of submissions, so the ones that stand out are those which demonstrate that a lot of thought, effort and time has gone into completing it.

To stand up and sing for the judges, the story behind the submission needs to be compelling, it needs to be well-written and well-researched, it needs to represent the voices of the various parties and stakeholders involved, and it has to convey how the company has smashed it out of the park in relation to the subject of the award itself.

It’s true that you have to be in it to win it, but if the awards program is run with any form of rigour and impartiality (which most are) , there’s no point just dashing off your submission the night before deadline.

Instead, take your time. Normally, awards are announced a couple of months out from submission deadlines, so work out which categories you can enter, and if you think you have a good chance if winning, then give yourself at least a month to get the submission right.

And even if you don’t win, the work you have put into the submission won’t have gone to waste. It can be used in a whole lot of other ways afterwards: for case studies, press releases, marketing materials, client communications, newsletters, new website or intranet content, blog posts, annual reports or to update your corporate profile.

(Pictured top: “2015 Stevie Awards 0214” by mikeg44311. Reused under a Creative Commons Attribution 2.0 Generic (CC BY 2.0) licence. And, yes, Explore Communications has also helped a client win a Stevie Award in the past!)

 

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