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From digital SLR to AR

September 12, 2019

Bridgewalk_inside_archTwelve years ago, the Sydney Harbour Bridge celebrated its 75th anniversary by closing the bridge to traffic for the festivities. Walking across the bridge that Sunday I was taking lots of photos on my digital camera – as were thousands of other people. I remember wondering at the time how many terabytes of data were being generated just by this one big event, but there was no way of ever knowing.

That was March 2007. The first iPhone was still to arrive later that year. YouTube was only a couple of years old, Facebook had not long been open to general users and Myspace was still the dominant web player.

Fast forward to now, and the iPhone 11 has just been launched. Multiple cameras, Dolby Atmos and a raft of other features. Most people are now permanently connected via their smartphones and crazy amounts of data are being generated and consumed daily by users on the Internet – largely via mobile and through social media channels.

We’ve just witnessed a new record for Wi-Fi usage at any in-venue event in sports history – with a peak data transfer rate of 23.24 gigabits per second when the New England Patriots NFL team unveiled their Super Bowl LIII banner before the game, surpassing the previous record at a sports event of 13.38 Gbps. According to figures from Extreme Networks, 44,906 of fans at the stadium connected to the Wi-Fi network at some point, 34,982 concurrent number of users at the peak. While the total amount of data transferred over Wi-Fi during the game was only 11.58 TB (only!), well short of the 24.05 TB at last year’s Super Bowl, this sort of activity is now becoming the norm.

The amount of insight we are getting now is on user engagement and behaviour is incredible – but what’s really cool is the way connectivity is opening up opportunities for a range of applications like an enhanced fan experience. Fans who can’t be there on the day can experience the event vicariously by following the event hashtag and inside the stadium, we are just starting to see some of the ways Wi-Fi and 5G can be used for AR and VR experiences – like this very cool ‘Pose with the Pros’ AR activation at the Dallas Cowboys’ first home game.

I think we’ve got a long way to go here in Australia before we have the same level of connectivity infrastructure in place in our local venues, but it will happen! Then it’s just a question of how imaginative we can be in putting it to use.

The next big Sydney Harbour Bridge event is coming up very soon: #BridgeClimb21 on 1 October, BridgeClimb’s 21st birthday. It’ll be interesting to follow the hashtag on social media and see how far we’ve come in just 12 years.

Pictured top: Bridgewalk inside arch by Saberwyn from Wikimedia Commons.

Pulling the plug on quality

May 31, 2019

cordWhen it comes to discussing technology, the focus today is usually on innovation – but that wasn’t always the case. The worrying thing about this is that we seem to have forgotten about quality, longevity and reliability.

That said, given that most tech we buy will be superseded in 12 months, does it really matter? Based on recent experience, I’d say yes. More on the cut cord (pictured) later!

Thirty years ago, I was working as a sales assistant in the ‘TV and Sound’ section of a department store (yes, when we still had VHS video recorders and 21″ – yes, 51cm – CRT televisions at around the $900 price point were the biggest sellers). Invariably customers would ask me which brand or product was the most reliable, which one had the longest warranty, and where was it made (Japan then being the preferred country of manufacture for quality consumer electronics).

People didn’t seem so hung up on features back than, or that they might be missing out on some new technology just around the corner. Most people wanted to know how well it was made and how long it would last. In fact, the first amp (NAD) and speakers (Richter) I ever bought are still going strong, and sound just as good as the year I bought them (1989).

Fast forward to this year, and I’ve just received my third multi-function cooker in three months after the previous two were faulty. We did have a ‘quality brand’ cooker originally, which lasted about two years before packing it in. So, instead of paying a couple of hundred dollars for the replacement, we went for the ’16-in-1 Multifunction Pressure Cooker’ for around $70 from a budget online retailer. My thoughts were, why bother paying a premium if it’s only going to last two years anyway? Also, how amazing to have a single device that has 16 different cooking functions! I think the old one we had only had four …

The first 16-in-1 cooker we received was faulty on arrival, and the second one developed the same fault after a month or so of use. At least the retailer had a pretty slick returns process (I guess they do a lot of them). First, I had to send them a video of the fault, then a picture of the cut electrical cord before they sent the replacement. The cut cord was to prove that I was no longer able to use the device – they didn’t want me to return the whole device – shipping fees would have ended up costing more that the product itself!

So what happens with all these faulty products? They just go into landfill. What a colossal waste of our finite resources in a time when we are facing the biggest threat to our environment we have ever seen.

Really, should I care about having 16 cooking functions? In the time I’ve had a working device, I’ve only used three.

I was given a Wi-Fi extender purchased from the same online retailer, and it was so bad that I stopped using it almost immediately and reinstalled my trusty Apple Airport Express, which is well over ten years old and still going strong.

What worries me is not just all the people who are buying this cheap, nasty technology – or the number of budget retailers out there selling this crap. The biggest worry is the pressure that this price-driven race to the bottom is putting on the ‘so-called’ quality brands to cut manufacturing corners to stay competitive. We are getting to the point where we will no longer have a quality option for tech. The sheer scale of the problem needs to be addressed before it becomes unsustainable (if it isn’t already).

And don’t get me started on other industries. Poor clothing quality, thanks to fast fashion,  is costing Australian charitable recycling organisations a staggering $13 million per year sending unusable donations to landfill. That’s also spilling over into the quality brands. Have you noticed that your new sheet sets barely fit your mattress any more? That’s because manchester manufacturers have realised they can save a few dollars on material by making every standard sizing a little bit smaller.

I could go on, but I won’t. I love innovation, but it shouldn’t come at the cost of our planet. We need to make manufacturers more accountable for the products that they are selling; if not by introducing longer mandatory warranties for technology, then maybe we need to force manufacturers more generally to take responsibility for their product over its entire lifetime. That way, it will force them to think more carefully about the overall quality and longevity of the product, the sustainability of the materials they are using and the ability to recycle or the product at end-of-life. That will also put a real cost on this cheap, throw-away tech that everyone seems so happy to buy.

App overload?

April 17, 2019

comms appsAs a consultant working with a range of different technology companies, it’s a matter of course that you have to become familiar with a bunch of different communications applications, because everyone has their own set of collaboration tools that they use. The picture left gives you an idea of the number of comms apps I’m using on a day-to-day basis.

While it’s unavoidable for consultants like Explore Communications, for employees in a large corporation collaboration should be a lot simpler. However, a RingCentral survey last year found that workers use an average of four communications apps at work, and almost seven out of 10 waste up to an hour of work daily simply navigating between them.

Of course, it shouldn’t be like that, but there are any number of reasons as to why organisations are yet to consolidate onto a common unified communications (UC) platform. That said, even if every organisation did manage to consolidate, they are not all going to be using the same UC vendor! That still makes inter-organisational collaboration a challenge.

VidyoRemember that feeling of panic as you wait for five minutes for the conferencing application to download and install on your PC before you can join the meeting? I still haven’t gotten around to uninstalling the Vidyo app that fires up every time I reboot my PC – an app I had to download for a couple of meetings I had two years ago, but haven’t needed since.

The good news is that things seem to have got a lot easier. Now, most of the conferencing providers I use have developed a mobile app that by and large works beautifully. Click on the link from your calendar invitation, the app launches and generally automatically connects you to the meeting by voice, video, chat and screen sharing. And if you don’t have the app yet, it’s a pretty quick and simple process to install it. Sure, if you are on a smart phone, it’s not a great screen to view a shared PowerPoint deck, but in most cases it does the job perfectly. And you can still use the PC version of the application if you need the larger screen.

Features, functions and performance are obviously important, but ultimately it’s the UC vendors that focus on the end user experience that will be successful in the long run.

 

 

 

 

Keeping up the innovation

March 11, 2019

flowhive6After the incredible initial success of the Flow Hive, it’s great to see further, more subtle innovation has been taking place to give the product ongoing commercial viability.

When it was released on Indiegogo around this time four years ago, Flow Hive became one of the most successful crowdfunding campaigns in history – but the Flow Hive team struggled to cope with the unexpected flood in demand.

Last week I put together my first Flow Hive 2 and, while the core invention – the Flow Frame – has remained unchanged, the updates are a really good illustration of what innovators need to do to keep ahead and be responsive to customer feedback.

Since getting one of the original crowdfunded hives, even the unboxing experience and packaging has been refined. A lot of thought has been put into minimising the overall box size to keep storage and shipping costs down, despite the Flow Hive 2 having a more complex design than the original hive. And they have used environmentally-friendly materials and incorporated information onto the packaging, as well as in the instruction manual.

flowhive2.jpg

Also, since the launch of the original product Flow Hive has switched to a local manufacturer for the timber components, and you can really see this in the quality of the parts and precision of the laser cuts. They have also thought through the customer’s flat pack build experience, not just with the detailed steps in the manual, but also in marking each of the pieces of timber very clearly, so you don’t use a wrong part during construction (which happened to me on one of my earlier hives!).

flowhive5

Finally, all the functional improvements made to the hive design are more than just cosmetic. They address usability issues on the original design: including an additional viewing panel, better and more durable base and fittings, adjustable legs and a harvesting shelf.

The thing is, that despite the time that the Flow Hive has been in the market and the amount of attention it has received, there is still a lot of work to do to promote beekeeping and sell the product. There was intense interest in the Flow Hive at last weekend’s Canberra Region Beekeepers Field Day, but hobby and small-scale beekeepers currently still represent a tiny proportion of the world’s population.

Hopefully, the team at Flow Hive continues to innovate, continues to respond to customer feedback and ultimately continues to encourage more people to take up beekeeping.

Broken digital: the frustrating, the costly and the funny

November 13, 2018

old_broken_chainAlready before lunchtime today, I’d experienced three examples of broken digital processes in banking, insurance and retail – one frustrating, one costly and one funny – and in that order too! Digital transformation is great, but it only takes one broken link in the process and it all comes undone.

First up, I was trying to complete a credit card transaction over the phone, and my payment was declined. I followed up with a call to the bank, who let me know that a block had been placed on my card owing to suspicious activity (a very small amount paid to a US-based charity – called credit card testing).

Well done to the bank for having automated systems in place to pick up on the fraud and stop it before it caused any serious damage! However, when I asked why I hadn’t been notified about the blockage, the bank’s security guy told me that a message had been sent to my mobile number – which turned out to be a number I had changed a few years ago.

I was sure I had updated my number with the bank at the time. My online banking contact details showed that I had, so I called the bank to find out why this old number was still floating around in their systems. After some time searching for it, they couldn’t find any trace of it and could only assure me that they have ‘put a note on my file’ so that it wouldn’t happen again. There is obviously some sort of broken link in the chain where the change I made to my online record isn’t flowing through the entire system. The sum effect? Frustration and an hour of wasted time, first in trying to process a transaction that wouldn’t go through, then on the phone twice to the bank to sort out the issue.

Second and somewhat connected, as it was in relation to the credit card payment I was trying to make, I found out that I would have been paying too much to renew my car insurance. Why? Because a premium costs more when you have a car with finance attached to it. However, I had finished paying off the car early in 2018 and, even though I was insuring the car through the same finance company, the price of the policy renewal wasn’t automatically updated to reflect that change in status. I only discovered this because I was on the phone with the company trying to make the unsuccessful credit card payment to renew the policy.

While this could be an inadvertent error from the finance company in its automated processes, the cynic in me thinks otherwise. The end result? A difference of $200 on my premium. If you calculate that across all the companies and people with car insurance where the finance has ended during the previous 12 months, that’s a lot of money.

The final broken digital process came in a “Because you purchased … we also recommend these” email I received from an online retailer. I purchased some Tiles – finder devices – the day before, but I think the retailer’s keyword-matching AI algorithms might need a little bit of fine tuning.

The recommended product? A steam mop.

(Pictured top: “Old Broken Chain” by Jaysin Trevino via Flickr, used under a Creative Commons Attribution 2.0 Generic (CC BY 2.0) licence.)

 

 

A win for IP rights and innovation

November 8, 2018

HivesWith our weather warming up, the flowers  blooming and Explore’s own Flow Hives (pictured this morning) ramping up honey production, there was great news today with the hive’s inventors winning their fight against a ‘copycat’ manufacturer.

The global reach that businesses now have with the Internet is both a blessing and a curse – especially for innovators like Flow Hive. It would have been next to impossible for them to have raised so much money so quickly, together with global market awareness they generated for their product, without the help of the crowdfunding platform they used.

At the same time, it’s been just as easy for scammers and copycats to take a short cut and make a quick buck on the back of Flow Hive’s hard work and experimentation over ten years – and this is despite the attempts Flow Hive has made to legally protect its intellectual property rights globally.

Part of the problem is that the so-called ‘tech disruptors’ like Google, Amazon, Facebook and eBay are facilitating these IP contraventions, while claiming to bear no responsibility for the actions of their users. The issue with this is that they are deriving direct benefit from the contravention – which seems to have little bearing on their complicity. I’m not sure why they aren’t forced by the regulators to take a more active role in policing and enforcing the IP rights of the legitimate holders. And this isn’t something new. It’s been at least 20 years since I first complained to Google about a competitor using one of our trademarks as a paid keyword search term.

Surely, technology is now at the stage where we can have APIs into the various IP administrative systems globally, so that companies like Google and Amazon can connect to the data sources and automate a large part of this IP enforcement process?

Cedar Anderson from Flow Hive says they have had to spend a huge amount of money and time trying just to shut down copycats. “In some cases it makes it hard for people like us with a legitimate product. For example. Amazon and eBay even advertise counterfeit products on keywords, which really shouldn’t be allowed to happen. It’s bad enough that they are allowed to list counterfeits, let alone advertise them.” – Flow Hive pest free after parasite brand folds

Let’s keep up the good fight!

More local recognition and support needed?

October 26, 2018

In terms of recognising Australian technical innovation, we tend to focus our attention on the eastern seaboard, so it’s great to have the opportunity to highlight a significant piece of industry achievement from South Australia.

You probably hadn’t heard the news, but a collaboration software product from SA was presented with an Engineering Emmy this week in Hollywood: cineSync, developed by Adelaide firm Cospective.

You can read more about cineSync  and the Emmy win on fxguide.

eng-2018-cospective-p-900x600

Rory McGregor, CEO of Cospective, from left, Neil Wilson, Robert Bartlett, and Roland Empson accept the Engineering Emmy Award for Cospective at the 2018 Engineering Emmy Awards (Phil McCarten/Invision/AP Images) – https://www.emmys.com/photo/484806?galleryid=484771

 

One of the creators of the software was recently recognised locally for his achievements – with Tony Clark from Rising Sun Pictures (RSP) presented with the 2018 SA Pearcey Entrepreneur Award last month in Adelaide. Tony is pictured below, receiving his award from Professor Mike Miller.

Professor Mike Miller and Tony ClarkAccepting his award, Tony was pretty outspoken about the lack of technology industry and government support and recognition for homegrown innovation in his speech:

“At a really fundamental level we need to support our entrepreneurs and insist that our government helps to build local businesses that are here because they love and are committed to this place, not because they are coming for subsidies.”

Tony‘s career achievements to date have been remarkable.

First up, RSP established its own high-speed broadband network in 2004 called “Cinenet” that’s since become part of Superloop (https://www.superloop.com/cinenet/) which helped RSP to win the contract for the special effects on Harry Potter and the Goblet of Fire (see an old ABC news story on this here: http://www.abc.net.au/technology/articles/2011/09/13/3316672.htm).

Then, it was during the production of Harry Potter and the Goblet of Fire that RSP first developed the cineSync software  so that people could easily collaborate on the film across different locations (https://cospective.com/cinesync/). cineSync has since become the default industry tool around the world and won the creators a technical Oscar back in 2011 (some news on that at the time here: https://www.smh.com.au/technology/aussie-geeks-win-big-at-oscars-20110214-1at5e.html). It has also led to a web-based version of the software called Frankie, all achieved out of the company’s Adelaide base.

The list of movies that RSP has worked on are incredible – it’s worth checking out their demo reel on their home page – https://rsp.com.au/home/. And cineSync is now pretty much in use by every major production studio, to the point that it “has become almost a new verb, replacing ‘review session’ in much the same way ‘Googling’ something has replaced ‘searching’.” (https://www.provideocoalition.com/frankie-makes-content-sharing-and-client-review-simple-and-easy/)

Maybe we need a little more local recognition and support for technical achievements like this?

Going with the Flow

September 25, 2018

beesWhen I first found out about this incredible piece of innovation about three and a half years ago, I knew immediately that it was perfect for me. I was one of the first to sign up for a Flow Hive when the crowdfunding campaign went live in February 2015, and we added a second hive the following year.

It’s been a steep learning curve, especially when you have to deal with your first swarm! And, like this recent CNET article attests, you can’t be hands off with your Flow Hive.

However, the experience has been amazing. We are producing the beautiful, complex and delicious honey, we’ve got two healthy bee colonies, we’ve caught and supplied new swarms for other beekeepers in the area, and the fruit trees and vegetables in our garden have never been as productive.

In response to the controversies about commercial egg production, we’ve had our own chickens for years, so we know exactly where our eggs are coming from and how our chooks are being treated. Chickens are also a fantastic way to reduce food waste and produce fertiliser for the garden.

explore_honeyNow, we are seeing similar problems with bees and the honey industry. There’s a dangerous decline in the bee population worldwide, which is having a devastating effect on the environment and especially food security. And, partly as a consequence, we’ve just had a “fake” honey scandal erupt involving adulterated samples from some of the big commercial producers.

I was thrilled to be asked by the team at Flow recently to become a Flow Ambassador. My role is to be a local point of contact for people in my region (the Southern Highlands of NSW) who are interested in finding out more about beekeeping and Flow Hive products. It also means that people have access to my referral program, which gives you a discount on Flow products: https://mbsy.co/honeyflow/maungle.

Wouldn’t it be great if everyone with a backyard had their own chooks producing eggs and their own bees producing honey?

Please get in touch if you’d like to find out more about keeping bees, or if you’d like to come and have a look at our hives.

 

Which country will win the World Cup?

June 14, 2018

socceroosOn that question, the understatement of the year has to go to CNBC: “Predicting the winner of a soccer World Cup isn’t an exact science” (UBS uses stock-picking tech to predict the winner of the 2018 soccer World Cup).

After reading about Goldman Sachs in the AFR using artificial intelligence to predict the World Cup winner, I wondered how many other people were using data analytics and modelling to pick the winner this year – and also how much store we should put on big data as a way to accurately forecast future outcomes.

It turns out there are a lot of pundits out there applying different technology approaches to the challenge, and willing to back themselves publicly with their predictions.

South African data analytics firm Principa is using “analytics and machine learning” to predict the results for every single 2018 FIFA World Cup match, but is clever enough to only commit to predictions round by round. Principa’s first round results are here.

A number of the big banks have applied “artificial intelligence, statistical modeling, portfolio theory, and economic analysis” to pick their winner (What country will win the 2018 World Cup? Here are big banks’ predictions).

Lloyds of London based its prediction on the Insurable value of the players, and experts from Germany’s Commerzbank analysed historical sports data over years, including home bias and the number of goals scored in previous World Cups, world rankings, and track record at previous tournaments, running 10,000 simulations on each game. Not surprisingly, Germany came out on top.

According to data company Gracenote, Brazil is the statistical favourite to win the World Cup in Russia, while Alteryx applied its analytics model to the 2014 World Cup to validate its 2018 predictions: “We took the 16-team 2014 round data and applied our model to it – we actually only got two results wrong” (Germany to win and England bow out to Brazil: Analytics firm predicts every single result in the World Cup 2018). They are much braver than Principa!

The Democracy Institute’s econometric soccer rankings “signal that Brazil, France, Spain, and Argentina are poised to under-achieve” while Uruguay, Switzerland, England, Sweden, Iceland, Denmark, Morocco, and Australia are likely “to exceed expectations.” (The freedom to win: World Cup 2018 economic predictor)

Team Twelve’s “Alpha Ball” system uses data derived from recent matches in 20 categories such as average attack success rates and attack and defence patterns, and EA Sports EA Sports used simulation created with the data from FIFA 18 to predict France as this year’s winner.

According to Sky News, bookmakers are backing Brazil while scientists using new machine learning (ML) techniques, including a method called the “random-forest approach”, have picked Germany. (How scientists are attempting to predict the World Cup 2018 winner)

Some other academics can’t split Brazil and Germany.

“Soccerbot”, developed by an applied mathematician who wrote Soccermatics, sounded promising, but I was put off finding out more when Australia (pictured above from a recent game in Canberra) was given odds of 500-1 to win, and I had to click through to a sports betting site to get more information. And weirdly, UK’s Telegraph wants us to apply our own rating of the key data factors – and to login to Facebook to “play”. I’m not prepared to do that.

While there are so many different analytical models out there that can be applied, what was interesting was that there were only four countries predicted to win across all the pundits reviewed: Brazil, France, Germany and Spain.

So I thought, why not use the work already done to make my own prediction? (‘Standing on the shoulders of giants’ and all that.)

I tabulated the predictions, and made some weighting decisions. All the banks had a weighting of ‘one’ each (can we really trust them?); as an insurance company, Lloyds is probably more careful with its data analysis (and had the impressive-sounding Centre for Economics and Business Research helping with the analysis as well as predicting the outcome of the 2014 World Cup), so scored a ‘two’; and Gracenote and Alteryx as generalist data firms were also given a ‘one’ each.

Although the Democracy Institute expects Australia to do well in the tournament and impressively “draws upon the data provided in the Heritage Foundation’s “2018 Index of Economic Freedom”, the vagueness of its prediction scored it a ‘one’.

I included data from the official FIFA world rankings, giving this a ‘two’ weighting; and EA Sports also gets a ‘two’, for past history, successfully predicting the World Cup winners of 2010 and 2014. Team Twelve also got a ‘two’ as a specialist sports data firm.

Weightings of ‘three’ were reserved for the bookmakers – who have the most to lose by getting it wrong – and “scientists” and “statisticians” who, as academics, are perhaps the most objective in the whole thing.

So what were my findings?

Applying the weighting, it’s Brazil to win the 2018 World Cup (34%) ahead of Germany (30%), with France and Spain equal in third place (18%).

Here’s the table of predictions.

Predicting Entity Winning Team Weighting
Principa Not brave enough to predict N/A
UBS Germany 1
Goldman Sachs Brazil 1
ING Spain 1
Nomura France/Spain 1
Lloyds of London France 2
“Bookmakers” Brazil 3
“Scientists” Spain 3
Democracy Institute Germany 1
Gracenote Brazil 1
FIFA Germany 2
Alteryx Germany 1
EA Sports France 2
Commerzbank Germany 1
Team Twelve Brazil 2
Soccerbot I’m not going to a betting site N/A
“Statisticians” Brazil/Germany 3
Weighting Total   25

 

Although I’ve predicted Brazil to win, you can’t count out Germany. Former England striker Gary Lineker might be right: “Football is a simple game. Twenty-two men chase a ball for 90 minutes and at the end, the Germans win.”

To be honest, I think the most accurate prediction will be a democratic one. More than 500,000 people worldwide have already predicted the winner in the FIFA World Cup Bracket Challenge. Hopefully they’ll announce the people’s choice before the World Cup starts tonight!

Whatever happens, the next month will be amazing.

 

You’ve got to be in it to win it

May 4, 2018

16488394468_dbfbf630cf_zGreat news overnight, with one of Explore Communications’ clients winning an Australian CRN Impact Award.

While winning is no certainty, industry awards and formal recognition are a fantastic boost to the business in so many different ways. There is of course the exposure and networking opportunities of the awards event itself, the broader publicity that comes from it, the third-party validation that you are doing something that is at the top of your industry, and the great feeling of having an accolade that is yours to promote until next year’s awards come around. And, if there is an individual or team recognised from your business with the award, it has a fantastic positive effect on staff morale and culture.

What a lot of people don’t realise is that winning an award like this doesn’t just happen. If the award program requires a detailed submission to go to a judging panel (which most do), having the best piece of technology, the best project or the best business performance isn’t going to be enough on its own. Judges might be wading through hundreds of submissions, so the ones that stand out are those which demonstrate that a lot of thought, effort and time has gone into completing it.

To stand up and sing for the judges, the story behind the submission needs to be compelling, it needs to be well-written and well-researched, it needs to represent the voices of the various parties and stakeholders involved, and it has to convey how the company has smashed it out of the park in relation to the subject of the award itself.

It’s true that you have to be in it to win it, but if the awards program is run with any form of rigour and impartiality (which most are) , there’s no point just dashing off your submission the night before deadline.

Instead, take your time. Normally, awards are announced a couple of months out from submission deadlines, so work out which categories you can enter, and if you think you have a good chance if winning, then give yourself at least a month to get the submission right.

And even if you don’t win, the work you have put into the submission won’t have gone to waste. It can be used in a whole lot of other ways afterwards: for case studies, press releases, marketing materials, client communications, newsletters, new website or intranet content, blog posts, annual reports or to update your corporate profile.

(Pictured top: “2015 Stevie Awards 0214” by mikeg44311. Reused under a Creative Commons Attribution 2.0 Generic (CC BY 2.0) licence. And, yes, Explore Communications has also helped a client win a Stevie Award in the past!)